Magelaan gets its teeth into biscuits
, graphic design & layout
The Lotus dinosaur makes your mouth water
As a company you have two ways of going in search of an illustration. Either you can approach a well-known illustrator because you are convinced his or her style will help you get what you want, or you can talk to an illustrator who is prepared to come up with something new that appeals to your target group as well as responding to market requirements. Lotus chose the latter and asked Magelaan to develop a Tyrannosaurus rex as the face of its dinosaur biscuits.