“It’s not what you look at that matters,
it’s what you see”
Your product stands out in the market thanks to its outstanding quality, user-friendliness, format, and so on. But does your packaging do likewise? Does it reflect what’s inside? How about your choice of colour? Your slogan?
The Lotus dinosaur makes your mouth water
It’s that time again: the high point of the year for anyone who has anything to do with books. You can tell by the huge flow of book lovers converging on the Book Fair.
Annual reports provide an overview of a company’s activities over the past year. The obligatory figures sometimes make it boring reading, but it doesn’t have to be that way.
Since we played the educational game ‘Go For It’, the entire Magelaan team are wearing wristbands with compliments written on them.
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